J Wolfgang Goerlich's thoughts on Information Security
Friday Books and Talks 07/31/2015

By wolfgang. 31 July 2015 08:47

Absolute Value
by Itamar Simonson, Emanuel Rosen

Itamar Simonson and Emanuel Rosen show why consumer behavior has changed while fundamental thinking about marketing has not. Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

Beyond Performance
by Scott Keller, Colin Price

In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance.

Escape Velocity
by Geoffrey A. Moore

Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

 

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Converge Detroit Podcasts

By wolfgang. 21 July 2015 15:43

We did a few podcasts over the Converge Detroit conference. Check them out here:

IT in the D -- Live Broadcast: Converge 2015 Security Conference. Ever had a conversation with a guy who compromised bank security ... in Beirut? How about someone who’s managed to compromise physical security all over the world ... just because scanning and getting into servers is too boringly easy? Know anything about a group that’s out there dedicated to teaching kids about computer security in a way they’ll actually want to learn? Read and listen on, friends ... read and listen on.

Hurricane Labs InfoSec Podcast -- Don’t Bother Trusting, Verify Everything. This podcast was recorded by the Hurricane Labs crew, and special guest Wolfgang Goerlich, at the 2015 Converge Conference. Topics of discussion (and witty banter) include: FBI anti-encryption rhetoric; the Hacking Team hack; Google's social responsibility; and more. Converge and BSides Detroit were fantastic - if you didn't get the chance to make it out this year, you can still view the video presentation recordings here: Converge 2015 Videos. Thanks to Wolf and all the sponsors, volunteers, speakers and everyone who made these conferences possible! 

PVCSec -- Live! At Converge Detroit. Ed & I enjoyed talking with a fantastic audience at Converge Detroit 2015 yesterday. Everyone was in fine voice. Ed & Paul embraced Converge Detroit’s invitation to podcast LIVE! from the event on the campus of Wayne State University in the Arsenal of Democracy, Detroit Michigan U.S. of A. Thanks again to the event, the sponsors, the volunteers, and of course all of those who attended. We had a blast and can’t wait for next year!

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